Media toolkit
Take what you need.
Research-backed message graphics and plain-language guides, free to use, adapt, and share. Take the whole kit in one download, or open a folder below and pick out only the pieces you actually want.
- 38 graphics
- 3 written guides
- 1080×1920 PNG
- Free to use and adapt
Start with the guides.
Two short reads that explain what is in the kit, who each piece is for, and the thinking behind the wording.
Or take it piece by piece.
Each folder below is a folder in the master zip. Open one to save a single graphic, or take that whole folder as its own smaller zip — the files land in the same place either way.
Common objections
10 graphics · 1 guide · 1022 KB
Five questions people actually ask, each answered without jargon. Every card comes two ways: on the branded blue field, and on a transparent background you can drop onto your own.
BrandedAren't people always getting scammed with crypto?135 KBDownload Aren't people always getting scammed with crypto? — PNG · 1080×1920 · 135 KBPreview Aren't people always getting scammed with crypto? full size in a new tab
TransparentAren't people always getting scammed with crypto?103 KBDownload Aren't people always getting scammed with crypto? — PNG · 1080×1920 · 103 KBPreview Aren't people always getting scammed with crypto? full size in a new tab
BrandedIf something goes wrong, is there any kind of safety net?123 KBDownload If something goes wrong, is there any kind of safety net? — PNG · 1080×1920 · 123 KBPreview If something goes wrong, is there any kind of safety net? full size in a new tab
TransparentIf something goes wrong, is there any kind of safety net?91 KBDownload If something goes wrong, is there any kind of safety net? — PNG · 1080×1920 · 91 KBPreview If something goes wrong, is there any kind of safety net? full size in a new tab
BrandedIs Bitcoin risky?124 KBDownload Is Bitcoin risky? — PNG · 1080×1920 · 124 KBPreview Is Bitcoin risky? full size in a new tab
TransparentIs Bitcoin risky?92 KBDownload Is Bitcoin risky? — PNG · 1080×1920 · 92 KBPreview Is Bitcoin risky? full size in a new tab
BrandedIs Bitcoin actually real money?119 KBDownload Is Bitcoin actually real money? — PNG · 1080×1920 · 119 KBPreview Is Bitcoin actually real money? full size in a new tab
TransparentIs Bitcoin actually real money?87 KBDownload Is Bitcoin actually real money? — PNG · 1080×1920 · 87 KBPreview Is Bitcoin actually real money? full size in a new tab
BrandedIsn't Bitcoin the same as all the other cryptocurrencies?126 KBDownload Isn't Bitcoin the same as all the other cryptocurrencies? — PNG · 1080×1920 · 126 KBPreview Isn't Bitcoin the same as all the other cryptocurrencies? full size in a new tab
TransparentIsn't Bitcoin the same as all the other cryptocurrencies?94 KBDownload Isn't Bitcoin the same as all the other cryptocurrencies? — PNG · 1080×1920 · 94 KBPreview Isn't Bitcoin the same as all the other cryptocurrencies? full size in a new tab
Message set 01 — Control
7 graphics · 286 KB
Owning a form of money outright, choosing your own level of participation, and starting on your own terms.
Some Bitcoin beats no Bitcoin.43 KBDownload Some Bitcoin beats no Bitcoin. — PNG · 1080×1920 · 43 KBPreview Some Bitcoin beats no Bitcoin. full size in a new tab
Bitcoin is freedom money.47 KBDownload Bitcoin is freedom money. — PNG · 1080×1920 · 47 KBPreview Bitcoin is freedom money. full size in a new tab
No bank. No government. No middleman.52 KBDownload No bank. No government. No middleman. — PNG · 1080×1920 · 52 KBPreview No bank. No government. No middleman. full size in a new tab
For the first time in history, ordinary people can hold wealth that no one else has power over.48 KBDownload For the first time in history, ordinary people can hold wealth that no one else has power over. — PNG · 1080×1920 · 48 KBPreview For the first time in history, ordinary people can hold wealth that no one else has power over. full size in a new tab
You don't have to go all-in on Bitcoin.58 KBDownload You don't have to go all-in on Bitcoin. — PNG · 1080×1920 · 58 KBPreview You don't have to go all-in on Bitcoin. full size in a new tab
Put in what you're comfortable with.50 KBDownload Put in what you're comfortable with. — PNG · 1080×1920 · 50 KBPreview Put in what you're comfortable with. full size in a new tab
Even $10 is a start.43 KBDownload Even $10 is a start. — PNG · 1080×1920 · 43 KBPreview Even $10 is a start. full size in a new tab
Message set 02 — Safety and proven performance
7 graphics · 407 KB
Volatility in context, and the long-term patterns focus-group participants found most convincing.
Think Bitcoin is too risky? Look at the bigger picture.49 KBDownload Think Bitcoin is too risky? Look at the bigger picture. — PNG · 1080×1920 · 49 KBPreview Think Bitcoin is too risky? Look at the bigger picture. full size in a new tab
Volatility is vitality.69 KBDownload Volatility is vitality. — PNG · 1080×1920 · 69 KBPreview Volatility is vitality. full size in a new tab
Still early. Still becoming.59 KBDownload Still early. Still becoming. — PNG · 1080×1920 · 59 KBPreview Still early. Still becoming. full size in a new tab
Four years. No exceptions.82 KBDownload Four years. No exceptions. — PNG · 1080×1920 · 82 KBPreview Four years. No exceptions. full size in a new tab
Bitcoin's price history over four-year periods.61 KBDownload Bitcoin's price history over four-year periods. — PNG · 1080×1920 · 61 KBPreview Bitcoin's price history over four-year periods. full size in a new tab
Hold through the ups and downs.58 KBDownload Hold through the ups and downs. — PNG · 1080×1920 · 58 KBPreview Hold through the ups and downs. full size in a new tab
Often more than the stock market.95 KBDownload Often more than the stock market. — PNG · 1080×1920 · 95 KBPreview Often more than the stock market. full size in a new tab
Message set 03 — Security
7 graphics · 489 KB
The rules, institutions, and familiar financial channels that make Bitcoin more established than most people realize.
Bitcoin is more established than you think. Here's why.49 KBDownload Bitcoin is more established than you think. Here's why. — PNG · 1080×1920 · 49 KBPreview Bitcoin is more established than you think. Here's why. full size in a new tab
When you buy Bitcoin through a major U.S. brokerage, it's protected by the same security and compliance rules as the rest of your portfolio.108 KBDownload When you buy Bitcoin through a major U.S. brokerage, it's protected by the same security and compliance rules as the rest of your portfolio. — PNG · 1080×1920 · 108 KBPreview When you buy Bitcoin through a major U.S. brokerage, it's protected by the same security and compliance rules as the rest of your portfolio. full size in a new tab
Clear federal rules and major financial regulations.92 KBDownload Clear federal rules and major financial regulations. — PNG · 1080×1920 · 92 KBPreview Clear federal rules and major financial regulations. full size in a new tab
Major pension funds.69 KBDownload Major pension funds. — PNG · 1080×1920 · 69 KBPreview Major pension funds. full size in a new tab
Fortune 500 companies.74 KBDownload Fortune 500 companies. — PNG · 1080×1920 · 74 KBPreview Fortune 500 companies. full size in a new tab
And the largest banks in the world.78 KBDownload And the largest banks in the world. — PNG · 1080×1920 · 78 KBPreview And the largest banks in the world. full size in a new tab
The institutions managing Americans' retirement savings already use it.100 KBDownload The institutions managing Americans' retirement savings already use it. — PNG · 1080×1920 · 100 KBPreview The institutions managing Americans' retirement savings already use it. full size in a new tab
Message set 04 — Access and ease of use
7 graphics · 553 KB
The practical path from curiosity to action: familiar exchanges, real customer support, and instructions written for someone starting from scratch.
You don't need to invest more. You need a better investment.55 KBDownload You don't need to invest more. You need a better investment. — PNG · 1080×1920 · 55 KBPreview You don't need to invest more. You need a better investment. full size in a new tab
While most people are sitting on cash, inflation is eating its savings.81 KBDownload While most people are sitting on cash, inflation is eating its savings. — PNG · 1080×1920 · 81 KBPreview While most people are sitting on cash, inflation is eating its savings. full size in a new tab
People who bought Bitcoin at least four years ago are staying ahead of inflation.90 KBDownload People who bought Bitcoin at least four years ago are staying ahead of inflation. — PNG · 1080×1920 · 90 KBPreview People who bought Bitcoin at least four years ago are staying ahead of inflation. full size in a new tab
The longer you wait, the more inflation eats away at your savings.94 KBDownload The longer you wait, the more inflation eats away at your savings. — PNG · 1080×1920 · 94 KBPreview The longer you wait, the more inflation eats away at your savings. full size in a new tab
Real people. Real phone numbers. Real help.124 KBDownload Real people. Real phone numbers. Real help. — PNG · 1080×1920 · 124 KBPreview Real people. Real phone numbers. Real help. full size in a new tab
Purchasing Bitcoin directly through an exchange is simpler than most people think.87 KBDownload Purchasing Bitcoin directly through an exchange is simpler than most people think. — PNG · 1080×1920 · 87 KBPreview Purchasing Bitcoin directly through an exchange is simpler than most people think. full size in a new tab
There are straightforward, step-by-step guides.105 KBDownload There are straightforward, step-by-step guides. — PNG · 1080×1920 · 105 KBPreview There are straightforward, step-by-step guides. full size in a new tab
Want all of it?
Every guide and all 38 graphics, in the folder structure they were built in.
Download the whole toolkitzip · 2.9 MB